Launch 101

  • Launch 101

    Launch Reservation

    Become an FLX Rewards member and get access to all the hottest releases on Launch Reservation!

Let’s dig a bit deeper into our entry methods:

  • Store pickup

    Grabbing the newest sneaker release is easier than ever:

    • Choose up to 3 stores carrying the release in the app.
    • Head to your store and pay for the release in person when it drops.

    Good to know:

    • Show a valid photo ID (like a passport or driver's license) to a store team member to grab your release.
    •  You can only win the store pickup or ship to me option, not both.
  • Ship to me 

    We'll use the payment and shipping information saved in your Foot Locker account to automatically:

    • Charge your credit card.
    • Send the release to you.

    More information:

    Ordering and shipping
    Terms and conditions

  • How do I enter?

    1. Sign into your FLX Rewards account. Not a member yet? 
        Join FLX Rewards for free!

    2. Select the “Releases” tab at the bottom of the screen

    3. Select the sneaker release you want

    4. Choose from the available entry options:

    • Store pickup (select up to 3 locations)
    • Ship to me

    5. Select your size

    6. Submit your entry

    7.. Add Xtra Boosts

  • How will I know if I secured a release?

    Store pickup:

    • You'll get a push notification message whether you win, lose, or get waitlisted. 
    • A winner? Congrats! Open the message and confirm you want the release.

    Ship to me:

    • We'll let you know if you win on launch day. You'll get a push notification message and an order confirmation email.
    • We'll then bill your credit card on file and send the release to the address saved in your Foot Locker account.

What are Xtra Boosts?

As an FLX Rewards member, you can add Xtra Boosts (formerly Head Starts) to your entry and increase your opportunity to secure exclusive releases. The more Xtra Boosts you use, the better your ability to secure a release.

How it works

  1. Earn 100 Points for every per $1 you spend at any Foot Locker family of brands.
  2. Submit an entry for a release.
  3. After you submit an entry, redeem your points for Xtra Boosts! Members can use as many points as they have available to redeem Xtra Boosts for each entry. Please note, using Xtra Boosts does not guarantee that you will get a release.

Download the Foot Locker app:

Read our terms of use | Visit our Help Center

Other ways to buy

Some sneakers may only be available to buy on a first come, first serve basis or just online.

  • First come, first served

    Check our Release Calendar to see what releases are dropping in your local store. Use our store locator to get directions to a store near you.

  • Buying new releases online

    Select releases have a certain number of sneakers available for purchase online. And they can sell out fast!

    How it works:

    • Create an account
    • Sign in before the sneaker drops
    • Complete your purchase before the checkout clock runs out

More information:

Find a store
Read our terms and conditions


Want to learn more about releases and the entire Launch process? Check our Help Center.